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Research papers

Strategic implications of product and country images

As international trade grows and consumer are faced with an increasing proliferation of foreign brands in their domestic markets, they increasingly use country of origin cues as an aid in evaluating products. At the same time, producers needing to...

Catalogue: ESOMAR Congress 1988
Authors: Nicolas Papadopoulos, Judith Marshall, Louise A. Heslop
September 1, 1988
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Citation

Papadopoulos, Marshall and Heslop (1988a, September 01). Strategic implications of product and country images. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategic-implications-of-product-and-country-images


Research papers

A cross-national view of consumer predispositions toward products from foreign countries

This paper discusses aspects of the "country-of-origin", or "made in", concept. This refers to the notation included on the labels of products that are sold in countries different than their country of manufacture. Although this is a legal...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Nicolas Papadopoulos, Louise A. Heslop, Françoise Graby, George Avlonitis
June 15, 1986
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Citation

Papadopoulos, Heslop, Graby and Avlonitis (1986a, June 15). A cross-national view of consumer predispositions toward products from foreign countries . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-cross-national-view-of-consumer-predispositions-toward-products-from-foreign-countries-